At Eveo, we believe that game-changing ideas start with a relentless desire to dig for insights. We’re obsessed with gaining a deep understanding of our clients’ business, their customers, and the market environment. Those insights inspire solutions that add value, deliver tangible results, and make a difference for patients, doctors and caregivers. We are also inspired by new technologies. We go beyond traditional pharma solutions, utilizing evolving platforms to create scaleable, cost-effective campaigns that cut through the clutter, and go far beyond expectations.
There’s a place where insights, innovation and inspiration converge. We call it the “sweet spot”. To find it, we follow a rigorous, 4-step process designed to delineate the patient journey, articulate the customer need, and inform our recommendations. Each step of this process matters and helps provide a blueprint for success.
1. Explore
Every project begins with discovery. We start by uncovering customer insights through interviews and surveys, immersing ourselves in the market data, and analyzing the competitive landscape. This enables us to identify key opportunities and craft a highly effective strategy.
2. Envision
Once we’re armed with insights and have steeped ourselves in the market analytics, it’s time to develop our strategy and hone our messaging. This strategy provides the roadmap for all work, guiding our thinking and recommendations.
3. Engage
From writing content to concepting and designing fully-integrated campaigns and setting up digital platforms, this step is where we engage all of our creative and technical know-how to successfully engage our audience at multiple touchpoints.
4. Optimize
After a project launches, our job isn’t finished. We launch into action, carefully tracking and measuring campaign performance vs goals, and continually tweaking and refining the plan to optimize strategy and tactics. So we can tie results to true ROI.
At Eveo, we pride ourselves on being a full-service agency. To us, “full-service” means all the ways we can move your brand ahead— from customer research and strategic planning to branding, visual design and video production. Whatever you need, we have the talent to create it and the capabilities to deliver it. Whether it’s strategic planning, a multi-faceted branding campaign, an engaging KOL video, an innovative patient app, or Social strategy and content, Eveo has the expertise to do it, and do it well.