About
The rapidly growing field of lifestyle healthcare encompasses a wide variety of offerings including cosmetic surgery, advanced skincare, vision correction, wellness and weight control. Lifestyle patients are taking a more proactive stance in seeking out personalized healthcare regimens. ALPHAEON connects patients with Board Certified specialty physicians to help patients achieve their beauty, wellness and performance goals.
Challenge
Introduce ALPHAEON, a new brand with little to no awareness, to consumers in order to motivate them
to find Board Certified ALPHAEON physicians who can help them achieve their Beauty and Wellness goals.
Solution
Break through the clutter with an impactful national print campaign featuring beautiful
photography and aspirational messaging encouraging consumers to “be the you that you want to be”
by connecting them to a network of leading, board-certified ALPHAEON physicians.
The ads ran in leading consumer publications such as People, Women’s Health and New Beauty. The integrated campaign also included banner ads, paid content and an animated billboard in Times Square. All tactics drove to the Find a Doctor tool on alphaeon.com.
Impact
- 86 million impressons
- 85,000 website visits — a 172% increase
- Find a Physician searches increased from 136 to more than 2,300 in just one month
